What is Geotargeting?
What Exactly is Geotargeting?
Geotargeting is a marketing tactic that helps you deliver content, advertisements, and sales pitches to potential customers based on their precise geographical location.
Your target area can be as small as a neighborhood or as large as a country. For example, you can show your content to only those who are within a one-mile radius of your shop or everyone in the United States.
Examples of Successful GeotargetingYou’re probably trying to understand how geotargeting platforms help promote your business effectively. Geotargeting can easily be implemented and successfully reach your potential customers.
- If you run a restaurant, you can use location targeting to show ads to potential customers near your restaurant and increase calls and visits.
- You can use location targeting to display ads to people whose past browsing behavior shows that they may be interested in the product you sell. For example, if you own a sporting goods store, you can drive more foot traffic by using location targeting to show ads to sports enthusiasts near your store.
- Combine location targeting with audience targeting to focus ad efforts on people who are likely to be interested in your products or services.
Geotarget: Featuring you in front of your highest value prospects!