What is Geotargeting?

What Exactly is Geotargeting?

Geotargeting is a marketing tactic that helps you deliver content, advertisements, and sales pitches to potential customers based on their precise geographical location.

Your target area can be as small as a neighborhood or as large as a country. For example, you can show your content to only those who are within a one-mile radius of your shop or everyone in the United States.

How does Geo Targeting Work?

Geotargeting uses the location data of your potential customers to concentrate marketing efforts on a target perimeter and deliver relevant ad content to users at the right place and time. Instead of spending your advertising dollars wastefully on irrelevant clicks, geotargeting makes it possible to attract legitimate visitors who could be interested in your products or services.

Examples of Successful Geotargeting

You’re probably trying to understand how geotargeting platforms help promote your business effectively. Geotargeting can easily be implemented and successfully reach your potential customers.

  •  If you run a restaurant, you can use location targeting to show ads to potential customers near your restaurant and increase calls and visits.
  •  You can use location targeting to display ads to people whose past browsing behavior shows that they may be interested in the product you sell. For example, if you own a sporting goods store, you can drive more foot traffic by using location targeting to show ads to sports enthusiasts near your store.
  •  Combine location targeting with audience targeting to focus ad efforts on people who are likely to be interested in your products or services.

Geotarget: Featuring you in front of your highest value prospects!