FAQ - Geotarget

FAQ

From your video shoot to your digital campaign, we're happy to answer any questions you have along the way. Here are the answers to some commonly asked questions.

An impression is when your advertisement or video appears on a user’s screen.

An impression is counted when the static ad or video is viewable on a user’s screen.

Age, sex, income level, interests, purchase data and other information is collected and compiled by platforms and third-party data providers using spending habits, search history, and other high-level data.

A geofence is a virtual perimeter that surrounds an actual location. Once a user that meets your specific targeting requirements enters the fence, their mobile phone is tagged. The user is then eligible to receive your ads and videos even after they have left the location.

Yes! You can change your locations, demographics, or any audience targeting at any time.

The user can click on the ad or video to find out more about your business. We can direct clicks on these ads and videos to your own website. Or, if it suits your purposes better, we can design a custom landing page and send your traffic there.

A landing page is a mini website we design for our customers. It contains pictures, location information, phone numbers and other info that your customers want and need. This landing page can also contain elements such as videos created for your campaign.

Video is becoming a more essential element to marketing. In 2021, 93% of marketers called video a key component of their marketing strategy, compared to 78% in 2015. Likewise, we have also found that people watch an average of 16 hours of online video per week. This is a whopping 52% increase over the last two years. That trend shows no sign of slowing down any time soon.

Prior to the video shoot, our team will send a list of questions to answer on camera along with a sample script. Our representatives are happy to review and help with scripting the answers to these questions as well as drafting a short script.

Please plan on the videographer being on location for around two hours. The videographer will use lapel mics, lighting, and other equipment to make sure they get high-quality video and audio. After setting up, they’ll ask you the questions we submitted to you on camera as well as have you recite the short script. They will also capture footage of you and your team around the office. This will provide you with a wealth of stock photos you can use in future ad campaigns or on social media.

Have a question that we haven't answered here? Just reach out and ask.